UK Telemarketing Compliance

Stay Compliant with PECR & DUAA 2025

Protect your business from £17.5 million fines with automated compliance built into every AI sales call

£17.5M

Maximum PECR Fine

Under DUAA 2025

2

Mandatory Registers

CTPS + TPS Screening

100%

Automated Compliance

Every Call, Every Time

The Challenge

Why B2B Telemarketing Compliance Is More Critical Than Ever

The £17.5 Million Risk

The Data (Use and Access) Act 2025 dramatically increased the maximum fine for PECR violations from £500,000 to £17.5 million or 4% of global turnover - whichever is higher.

This 35x increase in potential liability means that B2B telemarketing compliance is no longer just an operational concern - it's a board-level fiduciary matter.

Previous Maximum (Pre-2025) £500,000
New Maximum (DUAA 2025) £17,500,000

Common Compliance Failures

  • No CTPS/TPS Screening Calling numbers on statutory opt-out registers
  • Ignoring Objections Not maintaining internal do-not-call suppression lists
  • Withheld Caller ID Failing to display organization contact number
  • Anti-Social Hours Calling outside compliant time windows (8am-9pm)

PECR 2003 Requirements

Mandatory Compliance Checklist for B2B Calling

1

CTPS Screening

Screen all corporate subscriber numbers against the Corporate Telephone Preference Service (CTPS) register before calling.

Regulation: PECR Reg 21(1)

Applies to: Limited companies, LLPs, Scottish partnerships, corporate bodies

2

TPS Screening

Also screen against the Telephone Preference Service (TPS) to protect sole traders and partnerships.

Regulation: PECR Reg 21(1)

Applies to: Sole traders, some partnerships, individual subscribers

3

Internal Suppression

Maintain and honor internal do-not-call lists. Any objection must be logged and respected permanently.

Regulation: PECR Reg 21(1) & UK GDPR Art 21

Requirement: Immediate suppression upon objection

4

Caller Transparency

Display caller ID, identify your organization, and provide contact details on every call.

Regulation: PECR Reg 21(3)

Requirement: Never withhold number for marketing calls

5

Call Timing Windows

Only call during acceptable hours to avoid nuisance complaints: 8am-9pm weekdays/Saturdays, 9am-6pm Sundays.

Regulation: PECR Reg 26 (Nuisance Principle)

Enforcement: ICO investigates timing violations

6

Audit Trail Maintenance

Maintain comprehensive records of screening checks, call logs, and objections for ICO audit defense.

Best Practice: 6+ year retention

Protection: Evidence of compliance in case of investigation

The Solution

How AI Sales Voice Automates Compliance

Built-in compliance automation that protects you from £17.5M fines without manual intervention

Automatic Register Screening

Every call list is automatically screened against both CTPS and TPS registers in real-time before any calls are made. Zero manual intervention required.

Instant Objection Handling

When prospects request no further contact, they're instantly added to your permanent suppression list and never contacted again. Full audit trail included.

Enforced Time Windows

System automatically restricts calls to compliant hours (8am-9pm weekdays, 9am-6pm Sundays). No risk of anti-social hour violations.

Mandatory ID Display

Every call displays your organization's contact number. AI agents clearly identify your company and provide contact details on request.

Complete Audit Trails

Comprehensive logs of all screening checks, calls made, objections received, and compliance actions taken. Full ICO audit defense documentation.

£17.5M Fine Protection

Systematic compliance automation means you're protected from the catastrophic DUAA 2025 penalties that can destroy businesses.

Protect Your Business from £17.5M Fines

See how AI Sales Voice automates PECR compliance and keeps you safe from ICO enforcement action